Performance analysis for meetings management

What is MeetingsBenchmark?

A live application that independently benchmarks DDR and 24 hour meeting rates for all types of venue in any location. MeetingsBenchmark aggregates and analyses data from hundreds of thousands of meetings at all types of venue across Europe and internationally.

Screenshot

What is benchmarking?

…comparing business processes and performance to industry bests and best practices from other companies.

What does MeetingsBenchmark do?

MeetingsBenchmark can be accessed from any desktop or mobile device, 24/7, 365 days a year. The dashboard displays real-time average day delegate, 24 hour and group accommodation rates for a given date range, showing the number of meetings on which the results are based.

Searches can be refined further through filters including location and venue classification, whilst flexible reporting allows the results to be extracted and shared.

Data integrity is all-important to us. We have no vested interest in the results and will only use the data collected for market intelligence and future forecasting purposes.

Where does our data come from?

MeetingsBenchmark draws on data provided by subscribing agents, venues and booking channels.

API integration enables mutual subscribers to share data easily and securely. Data can also be shared by way of csv upload ensuring anyone, and everyone, can contribute their data.

All data is anonymised to remove any reference to a specific provider, venue or client and only aggregated data is published.

The data is tested to ensure no supplier trade benefits are divulged and no results are returned where the sample size may inadvertently expose individual data sets.

Data security & confidentiality

We take privacy very seriously. The infrastructure on which the platform runs has been certified by national and international security standards (ISO9001:2008, ISO27001, and SSAE16 / ISAE 3402).

We also implement recommendations from the Open Web Application Security Project to protect data and house the data in servers hosted within the EU which are subject to rigorous penetration testing.

Why Benchmark?

Corporates

  • Manage and budget meetings and events spend more effectively
  • Validate Strategic Meetings Management Programme efficiency
  • Benchmark achieved DDR and 24 hour rates against peer-set or industry-wide averages
  • Improve understanding of rate variations between locations, period and venue type
  • Eliminate the processing time & cost of reviewing multiple quotations

Agents

  • Save time and money by searching multiple sources by providing one benchmarked rate instead of three options
  • Add value for clients by providing them with industry trend and forecast data
  • Demonstrate quantifiable negotiation skills
  • Reduce investment in developing bespoke benchmarking technology
  • Aid clients in budget exercises without performing the enquiry process

Venues

  • Access robust, independent data to improve revenues and yield management
  • Benchmark competitor sets on meeting and event rates
  • Draw on real-time data for expansion and new opening business cases
  • Better forecast demand through understanding of lead time & market share

Features

Accessible from any desktop or mobile device, 24/7, 365 days a year, subscribers can benchmark by single or multiple criteria.

Dashboard

Customisable headline view of all the report fields.

Meeting rates

Find average DDR, 24 hour and group accommodation rates.

Location

Drop a pin on the map or enter a place name to search by radius.

Venue classification

Search by venue type and classification.

Event date

Benchmark rates for a specific date or date range.

White papers

Discover what benchmarking best practice looks like.

Lead times

Understand how far in advance meetings are planned, and what effects this has.

Conversion rates

See how long it takes for enquiries to convert to bookings, and why.

Client Sector, e.g. Retail

Compare and contrast results by end client industry.

Download Reports

Export results to create your own reports and share with stakeholders.

Scheduled reports

Set dates/times for reports to automatically run and create your own MI suite.

Future forecasting

Subscribers receive regular forecast updates.

Pricing

Subscribers pay a fixed, annual fee based on the number of users and the features you wish to access whether or not you supply meetings data.

Basic Level

Single user

FREE for data providers

£799 / year for non-providers

  • Custom dashboard
  • Average DDR, 24H & group rates
  • Filter results by:
  • Location, pin drop or place name
  • Event date, historical & future
  • Days of the week
  • Additional features:
  • White papers

Advanced Level

Up to 4 users

£799 / year for data providers

£1,499 / year for non-providers

  • All Basic level functionality plus...
  • Conversion time reports
  • Lead time reports
  • Filter results by:
  • Venue type, e.g. Sporting Venue
  • Client sector, e.g. Retail
  • Additional features:
  • Download reports

Do you need more users, or have bespoke reporting requirements? Please contact us to explore the art of the possible…

Contact us

How do I subscribe?

Your MeetingsBenchmark subscription is completed in just four easy steps.

For data contributors

1 We discuss and agree how to share your data safely and confidentially

2 You complete and return the Terms & Conditions document to us

3 You complete a simple and secure, subscription process (including payment)

4 We verify your application within 24 hours and your subscription goes live

For non-data contributors

1 Complete a simple and secure, subscription process (including payment)

2 Your application is quickly verified and access is granted to the site.

Frequently Asked Questions

Who can see the data I provide?

All data is aggregated and anonymised with safeguards to ensure no individual data sets can be seen.

Is it hard to provide my data?

No. MeetingsBenchmark is building integrations that will allow data to be shared at the push of a button. If you do not have a technical infrastructure in-house, then manual solutions are in place.

Is my clients’ data secure?

Yes. The infrastructure on which the platform runs has been certified by national and international security standards (ISO9001:2008, ISO27001, and SSAE16 / ISAE 3402). We are also implementing recommendations of the Open Web Application Security Project to protect data and use servers which are subject to rigorous penetration testing.

Who owns the data?

MeetingsBenchmark retains ownership of all data in the software and services it provides. The data provider retains ownership of all data in its systems.

How does the application manage non delegate rate meetings?

MeetingsBenchmark are working on a formula to aggregate meetings made on a room hire basis and produce a Calculated Delegate Rate. This will be separate from the packaged delegate rates and ensures like-with-like comparisons.

Can I search within a specific radius?

Yes. Geocoding allows radius searches to be performed. However, no results are returned where the sample size may inadvertently expose individual data sets.

Where can I find out more?

Please contact us to schedule an online demo.

Can I report to my client?

Dependent on your subscription level you may be able to download and customise reports to share with others.

Is my data anonymous?

100% yes. All data will be anonymised to remove any reference to a specific address, venue, agency or client and only aggregated data will be published.

Does the data go outside of the EU?

No. The data is housed in servers hosted within the EU.

How do you compare like-with-like?

MeetingsBenchmark uses location, venue classification and venue type filters to ensure subscribers are comparing similar venues in similar locations.

Can I look at future prices as well as historical?

Yes. MeetingsBenchmark takes in data at the point of confirmation. The rate profile becomes more defined the closer the date of the date range comes.

Can the tool save my agency money?

MeetingsBenchmark gives you the ability to assist clients with their budgeting without having to perform the venue search process and the opportunity to return fewer venue options to demonstrate the rates you have negotiated.

Can I see rates minus my data set?

Yes, dependent on your subscription level.

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